This past fall we were on the beach in East Sandwich checking out the fall migration southward of the striped bass.  The bait was pushed up on the beach and we had success with the small pink Daddy Mac Lure.  

Another Lure we had great success with is the Fishing Magician skid stick.  This top water pattern has been very successful for us over the years especially in skinny water. 

24/7 Lures

All of our 247 Lures are hand-painted and hand-made right here in central Connecticut. Sealed, painted, clear-coated, rigged, and built in our very own workshop. We take great care to ensure each and every lure is of the utmost quality. We would never send you a product that we wouldn’t fish ourselves!


Every one of our lures and every one of our colors have been proven tried and true, from New Jersey to Long Island Sound to Cape Cod and beyond. And we’re working our way further every year! The lures you see on our website are well-known for fooling Striped Bass (to 50lbs and larger) and Bluefish (some really serious gators). But our lures have also caught Little Tunny (Albies), Bonito, Black Sea Bass, Porgy, Fluke, as well as freshwater species such as Largemouth Bass, Chain Pickeral, and more. Clients/Customers further south have even caught Redfish and Speckled Trout. 

All plugs and lures from 247 Lures are thru-wired with only high quality hardware. We have complete confidence in the strength and reliability of the thru-wire, barrel swivels, split rings, and hooks.  There is absolutely no need to upgrade any of the hardware when you buy from 247 Lures; our plugs are ready to fish right out of the package!

If you love big spook-style lures and have an addiction to topwater, the 247 Lures Mully is the plug you should be fishing!

The 247 Lures Mully is 6.5″ long and weighs 2oz, so it’s big enough to throw a country mile but not too big to work like a pro. Small, rapid twitches with the Mully create a walk-the-dog retrieve that will attract fish from far and wide!

All Mullys will come with two 3/0 VMC Treble hooks unless you choose one of the “Upgrade” options when adding to a cart. See options & prices in the drop-down menu just below your color choices.